405 Heron Drive Suite 200
Swedesboro, NJ 08085
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Wedgewood Introduces Blue Rabbit, the Next-Generation Online Veterinary Pharmacy Solution


[Swedesboro, NJ] – Wedgewood, the nation’s largest and most trusted veterinary compounding pharmacy, is excited to announce the launch of Blue Rabbit, a next-generation home delivery and prescription management platform for veterinarians and their clients. Blue Rabbit offers veterinarians a modern online pharmacy featuring an extensive formulary of compounded preparations, brand name pharmaceuticals, and therapeutic diets. The platform delivers significant advantages to veterinarians, including fast and reliable service, competitive pricing, and advanced prescription management workflow for their team and clients.

Blue Rabbit – An online pharmacy platform that veterinary practices and pet owners deserve.

Our team designed and constructed a modern veterinary pharmacy based on decades of expertise in veterinary home delivery services. The result is a compelling and easy-to-use system enabling veterinary practices to compete effectively with online retailers, achieve a great client experience, improve medication compliance, and streamline workflow. Key benefits of the Blue Rabbit platform include:
  • Comprehensive Formulary. Access to all major commercial veterinary products (pharmaceuticals, diets, and supplements), and access to Wedgewood's vast formulary of compounded preparations.
  • Fast, Reliable Service. Rapid and on-time home delivery enabled by a national network of pharmacies and supported by friendly, responsive customer service.
  • A World-Class Platform and User Experience. Modern, next-generation technology enables easy workflow for veterinary practices and pet owners, streamlined payment processing, real-time PIMS integration, and advanced order management capabilities.
  • Competitive, Transparent Pricing. Blue Rabbit ensures competitive pricing for pet owners, low fees for veterinarians and access to attractive manufacturer promotions.

“Wedgewood is very proud to unveil our innovative online pharmacy platform that will have an immediate benefit to our veterinarian customers and community,” stated Marcy Bliss, CEO of Wedgewood. “The introduction of this platform allows us to better support veterinarians and elevates patient care in line with our mission to improve the lives of animals and those who love and care for them.”

Blue Rabbit, based in Portland, Maine, officially merged with Wedgewood in June 2023. The combined operations serve more than 70,000 veterinarians from pharmacies in Swedesboro, New Jersey, Scottsdale, Arizona, and Novato, California, as well as dedicated equine pharmacies including Wickliffe in Lexington, KY and Precision Pharmacy in Bakersfield, California. All of Wedgewood’s nationally licensed and accredited pharmacies will support Blue Rabbit's innovative approach to online prescription management, ushering in a new opportunity for enhanced service and high standards for veterinary care.

Wedgewood invites veterinary practices to discover the power of the Blue Rabbit platform. Request a personalized, free demo at BlueRabbit.vet or visit Booth 1671 at WVC, February 18-21st.

Media Contact:

Meg Thomann

Communications Director


About Wedgewood

Over the last 40 years, Wedgewood has grown from a small, independent community pharmacy to become the nation’s largest provider of compounded veterinary medications and clinical pharmacy services. Our five PCAB®-accredited state-licensed pharmacies and our two FDA-registered, cGMP 503B outsourcing facilities represent the gold standard in pharmacy practice, reflecting our unwavering commitment to quality. The 2023 merger with Blue Rabbit, an emerging leader in veterinary prescription management and pharmacy solutions, marks a significant evolution in our services, enabling us to provide veterinarians with next-generation software to streamline patient care. Together, we serve more than 70,000 veterinary professionals and one million animals annually. Wedgewood is more than a pharmacy – we are educators, advocates, partners, and solution providers for veterinarians, dedicated to improving the lives of animals and those who love and care for them. For more information, visit WedgewoodPharmacy.com.

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